Connecting an Outdated Website to Google & Launching International Online Sales

The Challenge

The business was operating on a legacy BigCommerce website built between 2015–2018 using the outdated Blueprint framework. As digital channels evolved, their online presence fell behind:

• ❌ No connection to Google Search or Shopping feeds
• ❌ SEO structure so outdated they were invisible unless you searched their name
• ❌ No presence on Google Marketplace
• ❌ Flatlined digital sales with zero international exposure

The business had strong product‑market fit — but customers simply couldn't find them.

What I Did

• Upgraded to Stencil Framework
  Migrated the website to BigCommerce's modern Stencil architecture for mobile responsiveness, improved SEO, and better performance.
• Integrated Google Search Tools
  Set up and verified Google Search Console and Merchant Center, then pushed structured product feeds and sitemaps for indexing.
• Enhanced On‑Page SEO
  Optimised metadata, applied schema markup, cleaned up crawl paths, and improved product page structure to boost discoverability.
• Published to Google Shopping
  Connected the product catalogue directly to Google Shopping via Merchant Center with automated feed sync from BigCommerce.
• Enabled International Listings
  Structured listings and feeds to support multi‑country Shopping ads and global indexing.

The Result

• 📈 10x increase in online sales — including high‑value B2B orders
• 🌍 First‑ever international sales, opening entirely new revenue streams
• 🔎 Massive spike in organic traffic and Google Shopping visibility
• 💻 Modern, mobile‑friendly site connected to real‑time Google data infrastructure

Why It Mattered

This wasn't just a redesign — it was a digital transformation. By upgrading the site, connecting it to Google's ecosystem, and structuring the product data properly, I helped the business unlock demand they never had access to before.

Now they're discoverable, searchable, and scalable — both locally and internationally.

✅ Key Takeaways

• Legacy BigCommerce site was invisible on Google
• Migrated to Stencil for modern architecture and SEO performance
• Integrated with Google Search Console & Shopping feeds
• Applied structured data and optimised product metadata
• Enabled international orders for the first time