Articles
Deep, practitioner–grade essays that unpack strategy and operating models — written for time–poor SME leaders who want substance over fluff.
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7–Step Strategy Framework That Actually Works
- Define problems clearly, not vaguely
- Issue trees, insights, and decision paths
- Turn strategy into execution rhythm
Cash Poor vs Cash Confident
- 13–week forecast and cash cadence
- Fix timing gaps — terms, stock, spend
- Unlock trapped cash without extra debt
Website Optimisation Guide 2025: Step–by–Step SEO Checklist
- Meta, structure, internal links, schema
- Speed/Core Web Vitals and security
- Practical audit steps you can apply today
What Is Business Efficiency?
- Data–informed, human–driven, system–built
- Spot time leaks and remove bottlenecks
- Quick wins to scale without burnout
What Is Business Strategy?
- Direction, focus, and team alignment
- Decisions that make growth inevitable
- 3 starter actions to get moving
The Marshmallow Problem: Why Low Ego Teams Win
- Why kindergarteners outperform MBAs in strategy workshops
- Low–ego, high–iteration teams win under pressure
- Practical lessons to improve team performance and delivery
Why Cash Flow, Not Profit, Decides Whether Your Business Survives
- Evidence on Australia's SME cash strain
- Forecast, optimise working capital, align timing
- Build a predictable operating rhythm
Why Refurbished Technology Is a Smart Cost–Saving Move for SMEs
- Cut IT costs by 40–70% without performance loss
- Improve free cash flow — not just profit
- Personal experience: Manly Laptops support
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