Articles

Deep, practitioner–grade essays to help you make better strategic and operating decisions.
Written for time–poor SME leaders who want substance over fluff.

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7–Step Strategy Framework That Actually Works

  • Clarify decisions so strategy stops drifting.
  • Define problems clearly, not vaguely
  • Turn strategy into execution rhythm
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Cash Poor vs Cash Confident

  • Regain control of cash without relying on profit alone.
  • 13–week forecast and cash cadence
  • Fix timing gaps — terms, stock, spend
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Website Optimisation Guide 2025: Step–by–Step SEO Checklist

  • Meta, structure, internal links, schema
  • Speed, Core Web Vitals and security
  • Practical audit steps you can apply today
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What Is Business Efficiency?

  • Convert effort into outcomes without burnout.
  • Spot time leaks and remove bottlenecks
  • Quick wins to scale without chaos
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What Is Business Strategy?

  • Create focus and alignment before growth.
  • Direction, priorities, and trade–offs
  • 3 starter actions to get moving
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The Marshmallow Problem: Why Low Ego Teams Win

  • Why kindergarteners outperform MBAs in strategy workshops
  • Low–ego, high–iteration teams win under pressure
  • Practical lessons to improve team performance
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Why Cash Flow, Not Profit, Decides Whether Your Business Survives

  • Understand why timing matters more than margins.
  • Forecast, optimise working capital, align timing
  • Build a predictable operating rhythm
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Why Refurbished Technology Is a Smart Cost–Saving Move for SMEs

  • Lower IT spend without sacrificing reliability.
  • Cut IT costs by 40–70%
  • Improve free cash flow — not just profit
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