About Divergent Edge Strategies

After years in senior revenue and strategy roles with some of Australia's leading companies — including ASX200-listed organisations — I decided it was time to take a different path.

Seeing what financial success could achieve at scale was invaluable, but I came to realise I was more inspired by helping businesses grow in ways that aligned with integrity, purpose, and real impact.

That's why I founded Divergent Edge Strategies: to support small and medium-sized businesses, not with cookie-cutter advice, but with hands-on strategy, automation, and data systems tailored to your version of success. Whether you're a company trying to break past $10 million in annual revenue, a non-profit navigating limited resources, or a startup just getting off the ground, I care about helping you grow with purpose.

I've rebuilt dispatch systems after warehouse fires. I've helped charities simplify reporting so they could focus on community impact. I've coached founders through chaos, streamlined back-end systems, and turned messy spreadsheets into clear, actionable roadmaps. Every solution is built to empower your business long after I step away.

My background spans financial forecasting, systems design, digital transformation, and operational leadership. But more than any one skill, what I bring is care, clarity, and commitment. I don't chase growth for growth's sake. I chase outcomes that make your business stronger, simpler, and more sustainable.

Let's talk about how we can take what you've built — and help it grow smarter, faster, and stronger.