Automation, data & growth for Australian businesses
Turn business chaos into clarity & confident growth
I help Australian organisations replace manual spreadsheets and messy systems with automation, clean data, and practical strategy so you can stop firefighting and start leading with confidence.
The real problem isn't willpower — it's systems holding your business back
Most growing organisations aren't short on effort. You and your team are already working hard. The struggle comes from systems that were never designed to keep up with where the business is now.
Day to day, that looks like:
- Data scattered across MYOB, spreadsheets and apps, with no single source of truth anyone fully trusts.
- Manual processes quietly stealing hours every week that should be spent on customers and growth.
- Teams reacting to problems instead of working to a clear, shared plan.
- Systems that don't talk to each other, so reporting is always late, incomplete or both.
- Leaders stuck in admin and spreadsheet wrangling instead of setting direction and making decisions.
Underneath it all sits a quiet thought most people don't say out loud:
"We know we could be running so much better — we just don't know where to start."
You don't need another consultant — you need a systems guide
I'm Connaugh Druhan, founder of Divergent Edge. For more than a decade I've helped Australian organisations untangle messy systems, clean up unreliable data, and give their teams tools that actually support growth.
I understand what it feels like when everything relies on you and nothing feels fully under control. My work is grounded in a simple belief: every organisation can run smoother, smarter, and faster with the right systems in place.
With experience across operations, finance, automation, and growth strategy, I specialise in turning complexity into clarity — giving leaders confidence, visibility, and systems they can finally rely on.
A simple three-step plan to move from chaos to clarity
Once we understand where your systems are holding you back, we follow a clear, practical three-step path. No jargon, no endless slide decks — just a focused plan to get your data, processes and reporting working the way they should.
Discover & Diagnose
We start with a deep dive into your current systems, spreadsheets and processes. Together we map what is working, what is not, and where the biggest opportunities for impact really are, so we're solving the right problems first.
Design & Build
I design practical, lean solutions tailored to your capacity — whether that is automated reporting, cleaner workflows, better data structures or new internal tools built around how your team actually works day to day.
Deploy & Grow
We implement, refine and train your team so the new systems stick. You get clean data, reliable reporting and a clear view of performance — with support as you grow and your needs evolve.
What We Can Help You With
Whether you need automation, better data, smarter workflows or a clearer path forward, each service is designed to remove complexity so your organisation can scale with confidence.
Competitor Price Intelligence
Custom competitor tracking with actionable insights — no extra software for your team to learn. Ideal for retail, wholesale and B2B pricing strategy.
Learn more →Report Automation & Dashboards
Remove manual reporting for good. Automated Excel, Power BI or Google Sheets dashboards built for accuracy, speed and clear decision-making.
Learn more →Database Development & Process Optimisation
Streamline quoting, inventory and internal workflows with clean data structures, smarter processes and databases built for efficiency and scale.
Learn more →Custom Business App Development
Build internal tools for quoting, CRM, workflows or inventory so your team works smarter, faster and with fewer errors — without forcing them into generic off-the-shelf software.
Learn more →Web Development & SEO
Fast, secure, conversion-ready websites built to support your brand, your visibility and your long-term growth strategy.
Learn more →SMB Growth Strategy Advisory
Align operations, finance and technology with a clear growth strategy for organisations scaling toward A$10m and beyond.
Learn more →Why clients choose Divergent Edge
When you bring someone into your systems and data, you need more than good ideas. You need clear scope, real accountability and a partner who is invested in the outcome, not just the hours.
Outcome-linked project fees
You are not paying for slide decks or vague advice. Projects are scoped around clear deliverables, and invoices are tied to work being completed and live, not just "time spent".
That keeps both of us focused on what matters: getting your systems running better than before.
Transparent scope & practical delivery
Every engagement comes with a clear scope, assumptions and boundaries, so you know exactly what is included, what it costs and when it will be delivered.
The work is grounded in your reality — your people, your tools and your capacity to maintain it once it is live.
Founder-led, hands-on partnership
You work directly with me, not an anonymous team. I bring blended experience across operations, finance and growth, and I stay close to the details from first conversation to final handover.
Your success is personal to me — my reputation is built on the systems and outcomes we create together.
Strategic Success Stories
Real results from Australian organisations who needed cleaner systems, clearer data and smoother operations — and saw meaningful change.
Cleaning & Optimising 10,000+ Products for BigCommerce & MYOB
- Automated complex Excel cleanup using six custom VBA tools.
- Removed duplicates, normalised attributes and prepared SEO fields.
- Synced MYOB inventory with BigCommerce for accurate live listings.
Location-Based P&L Reporting for Real Estate Expansion
- Delivered P&Ls for each new location, including acquisitions.
- Built contextual KPIs using demographics, leasing and geographic data.
- Enabled executives to track post-acquisition performance in real time.
Ready to move from chaos to clarity?
If you're tired of firefighting, manual workarounds and unreliable numbers, the next step is simple. Let's look at where your systems are holding you back and design a practical path forward that fits your team, your tools and your growth plans.
No jargon. No over-engineered solutions. Just clear, honest advice and hands-on support to get your business running the way you always thought it could.
Prefer to start smaller? You can begin with a focused reporting or automation project, then scale into broader systems and strategy once you've seen the impact.