1Discover & Diagnose
We start with a deep dive into your current systems, processes, and challenges. This helps identify where the biggest improvements can be made.
Smarter Tools for Growing Businesses
We help Australian companies automate, scale, and gain an edge with intelligent tools and data-driven systems.
Book a Free ConsultationMeet Connaugh
I'm Connaugh Druhan, founder of Divergent Edge Strategies — a Perth-based consultancy dedicated to helping businesses grow smarter, faster, and stronger. Whether you're a startup putting your first systems in place, a nonprofit balancing impact with limited resources, or a growing company pushing past $10 million, I'm here to help you get where you want to be. With years leading strategy and revenue teams, I now work hands-on with businesses of all sizes to streamline operations, build lean systems, and unlock real, sustainable growth.
Learn more about my approach →
What We Offer
Competitor Price Intelligence
Get custom competitor price tracking and tailored growth insights — no software needed. Built for B2B and retail decision-makers.
Report Automation & Dashboards
We automate your Excel, Power BI, or Google Sheets reporting – reducing errors and saving hours.
Database Development & Process Optimisation
We design internal databases to streamline quoting, inventory, and reporting processes for efficiency.
Custom Business App Development
We create tailored internal tools for CRM, quoting, workflows, and inventory management using low-code/no-code stacks.
Web Development & SEO
We build elegant websites that convert – fast, secure, and Google-ready. Tailored for your growth goals.
SMB Growth Strategy Advisory
We help traditional SMBs scale to $10M+ by aligning operations, finance, and tech with market strategy.
Strategy. Systems. Success.
Every engagement is built around your business goals — with a hands-on, outcome-focused approach that delivers real results.
2Design & Build
I design practical, lean solutions — whether that's smarter reporting, cleaner workflows, or new tools — all tailored to your goals and capacity.
3Deploy & Grow
Once we launch, I stay involved to refine, train, and measure success — making sure your team gets results without the overwhelm.
The Divergent Difference
You only pay when the project is delivered. That means less risk for you — and a serious commitment from me.
✔ Outcome-Linked Payment
You don't pay until your project is live. I don't bill for effort — only for real results.
✔ Transparent Scope & Pricing
Every quote includes fixed costs and clear deliverables — no hidden fees or vague outcomes.
✔ Independent & Invested
As a founder-led consultancy, every project is personal. I bring senior experience, strategic insight, and full accountability — your success is my reputation.
Strategic Success Stories
Real results, future thinking. Discover how we've helped businesses grow through automation, insights, and smart strategy — and explore practical frameworks in our Insights & Articles.
Automated Stock Movement Reports – SQL to Power BI
- Replaced a full-day manual report with automated dashboard
- Captured built stock data hidden deep in MYOB
- Enabled location-level decision making across warehouses
Location-Level Profitability Reporting – MYOB, SQL & Power BI
- Tracked expenses and revenue by site using MYOB & SQL
- Built a live dashboard to compare margins and overheads
- Created expansion-readiness metrics for smarter growth